The mobile revolution is creating a buzz among businesses,
and the e-commerce sector is no exception. In fact, e-commerce is the industry
that has taken the maximum benefits of a mobile application. Mobile apps have
not only transformed the way customers shop online but also helped businesses
to step ahead in the competitive e-commerce industry to win the extra mile.
This is why businesses are collaborating with Android app developers to give a mobile presence to their
e-commerce businesses.
Let’s explore some benefits you can yield by creating an
e-commerce application for your business.
Enhanced Customer
Engagement
Customer engagement is the best way to connect with
customers and drive their loyalty. With a mobile app, you can provide them with
features that will facilitate their interaction with your brand. Some of the
features are:
Audio Search: Allow
users to find the products through the mike of their phone and thus simplify
their search process. It will provide them convenience and save their time.
Product Share:
Let’s assume you own a fashion e-store. With a mobile app, you can enable
customers to share products with their family or friends via Facebook,
WhatsApp, Instagram, and more. Thus, it will spread a word about your brand and
help you increase your customer base.
Higher Average Order
Value
Average order value matters a lot for every business. It is
vital for you to know what motivates your customers to purchase from your
online store. Though different businesses have different factors in mind, below
are some of the features that can improve your average order value.
Multiple Payment
Options: Providing various payment options like GPay, PayPal, Paytm,
debit/credit card, RazorPay, etc. can help your customers make payments quickly
and securely. It will enhance their reliance on your brand and boost your
sales.
Push Notifications:
Whether you want to make announcements about the sale events or the products
that are back in stock, push notifications can be of great help. Sending push
notifications at the right time can help you keep your customers hooked to your
applications.
Loyalty Program:
Running a customer loyalty program and giving discount coupons or points to
your customer can give them a reason to stick to your brand. Rewarding
customers not only boost their loyalty but also influence their purchase
decision.
Boost Your
Conversions
Seamless navigation and intuitive UI/UX are the keys to
fruitful conversions. Research says that an e-commerce app has 3 times higher
conversion rates than a website. Also, customers who access your store through
the app are likely to browse 4.6 times more products as compared to a website
or a web app.
Final Words
A mobile application has become essential for
every e-commerce business, and the benefits above have proved why you should
have one. So, if you want to deliver the best shopping experience and thrive in
this growing market, consult our experienced iOS/Android app developers. We will guide you in the best possible way
and go the extra mile to deliver a high-performance app aligning with your
goals.
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