Benefits of an E-commerce App to Businesses – Android App Developers

The mobile revolution is creating a buzz among businesses, and the e-commerce sector is no exception. In fact, e-commerce is the industry that has taken the maximum benefits of a mobile application. Mobile apps have not only transformed the way customers shop online but also helped businesses to step ahead in the competitive e-commerce industry to win the extra mile. This is why businesses are collaborating with Android app developers to give a mobile presence to their e-commerce businesses.

Let’s explore some benefits you can yield by creating an e-commerce application for your business.

Enhanced Customer Engagement

Customer engagement is the best way to connect with customers and drive their loyalty. With a mobile app, you can provide them with features that will facilitate their interaction with your brand. Some of the features are:

Audio Search: Allow users to find the products through the mike of their phone and thus simplify their search process. It will provide them convenience and save their time.

Product Share: Let’s assume you own a fashion e-store. With a mobile app, you can enable customers to share products with their family or friends via Facebook, WhatsApp, Instagram, and more. Thus, it will spread a word about your brand and help you increase your customer base.

Higher Average Order Value

Average order value matters a lot for every business. It is vital for you to know what motivates your customers to purchase from your online store. Though different businesses have different factors in mind, below are some of the features that can improve your average order value.

Multiple Payment Options: Providing various payment options like GPay, PayPal, Paytm, debit/credit card, RazorPay, etc. can help your customers make payments quickly and securely. It will enhance their reliance on your brand and boost your sales.

Push Notifications: Whether you want to make announcements about the sale events or the products that are back in stock, push notifications can be of great help. Sending push notifications at the right time can help you keep your customers hooked to your applications.

Loyalty Program: Running a customer loyalty program and giving discount coupons or points to your customer can give them a reason to stick to your brand. Rewarding customers not only boost their loyalty but also influence their purchase decision.

Boost Your Conversions

Seamless navigation and intuitive UI/UX are the keys to fruitful conversions. Research says that an e-commerce app has 3 times higher conversion rates than a website. Also, customers who access your store through the app are likely to browse 4.6 times more products as compared to a website or a web app.

Final Words

A mobile application has become essential for every e-commerce business, and the benefits above have proved why you should have one. So, if you want to deliver the best shopping experience and thrive in this growing market, consult our experienced iOS/Android app developers. We will guide you in the best possible way and go the extra mile to deliver a high-performance app aligning with your goals.